At the time, World Sports Activewear was seven years old and was recognised internationally as the world’s leading publication for material development in the activewear market. sportstextiles.com was launched so people could access the latest industry news and product launches on a daily basis.
This must have been what the industry was waiting for - the site was an instant hit. The viewing statistics increased rapidly each year, and in 2004 alone the site received 12,331,723 hits and had 2,713,429 pages viewed during 55,030 site visits.
With such outstanding figures, sportstextiles.com needed to be improved and in February 2005 it was re-launched, promising to bring even greater benefits to its valued customers.
The site is now more closely linked to the magazine since the introduction of the WSA library section where all the features and business management articles published in WSA since 2000 can be downloaded for a nominal charge. The essential news service has a more user-friendly format, and for no cost at all you can scroll the latest news headlines, or pay a small fee to read the full story and receive our weekly e-newsletter.
Any recent launches can also be showcased on the homepage using the inexpensive ‘Product of the Week’ advertisement space.