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| Across the world, the debate about climate change probably reached a peak in the early
part of 2007 before the ‘Sub Prime’ scandal and ensuing credit crunch turned attentions
back to money.
This is certainly the view of the managing director of the German Design Council (whose aim is to help companies and their design partners communicate effectively), Andrej Kupetz. But he, for one, would like to recapture some of the idealism that was circulating in the design
community during the debate and the commitment to sustainability that grew out of it.
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| Enthusiasm for the Olympic Games in Beijing this summer has spread way beyond the capital city, as the reception that the Olympic torch relay has enjoyed the length and breadth of the country has shown.
China was already sports mad, but the Olympics is turning the country’s passion into a frenzy, and the big brands in the international market are keen to fan the flames. |
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| ake is a cartoon with a conscience, and the company he represents aims never to lose sight of that. “Here are our core values,” says Jim Laughlin, director of communications for Life is good, “We strive to have a positive impact on human culture; we promote optimism as a powerful, contagious force for positive change; and we recognise simplicity, humility, and a sense of humour as the central ingredients to our success.”
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| Australian Wool Innovation (AWI), a not-for-profit organisation that promotes the country’s Merino wool industry, spent 2007 celebrating. Last year marked the two-hundredth anniversary of the first shipment of wool from Australia to Europe. The first bale for sale arrived in London in 1807 and, over the intervening two centuries, Merino wool from Australia has become the most soughtafter in the world. |
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